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Staycation, staycation, staycation

By Ben Whipp | Thursday, 21 July 2022

Staycations are set to stay. In the last five years we’ve seen an unprecedented growth in people holidaying in the UK, with nearly 40% of people now even more inclined to stay in the UK after the pandemic.

At Quince we know that there’s an increasing expectation as to what people look for in a holiday home staycation. People are looking for high quality holiday accommodation where they can relax and get away from everyday life. It needs to be a place which provides escapism, making people instantly feel relaxed from the moment they book, to a warm welcome. And let’s not forget the comfort of the beds – Quince provides the finest British beds to sleep in. That’s why we have built a portfolio of all-owned holiday properties in the South of England which are setting a new (extremely high) standard for the holiday let market.

Location, location, location

At Quince we know the importance of being in just the right place. So, our self-catering properties aren’t just in English hot spots, but in the best possible area in the hotspot. The Boatman’s Reading Rooms isn’t just in Deal, it’s right on the seafront, and Owls Barn isn’t just in the Cotswolds, it’s at the heart of a nature reserve within the Cotswolds.

Experience in the market

Quince was founded by Sarah Wood, who brings 20 years’ experience in the sector. Sarah founded Mulberry Cottages, a highly successful holiday lettings business that was sold to a private equity company in 2018. Mulberry Cottages was known for its high standard of accommodation and excellent customer service and boasted a portfolio of hundreds of properties across southern England.

Sarah recognised that there was demand for a holiday accommodation brand which had an identifiable quality and standard. Most holiday houses are let by big agencies and are often

described as high quality or luxurious. However not all properties were up to standard leaving guests disappointed when they arrived at their holiday house. Sarah is taking that lottery out of holiday letting. Quince is all owned which means every piece of furniture is hand chosen, every bed and sofa chosen for its comfort, guests are forefront in the brands mind all the time so you know what you will get when you stay in a Quince property.

Backing holiday lets

Along with the growing demand of holiday lettings in the UK, there’s also been an interest in holiday homes as an asset class. Self-catering properties can be complicated and time consuming to bring to market and operate, so many investors shy away from them. They’re also counted as a business by the tax authorities rather than as a property investment, and as such benefit from wide ranging tax advantages that buy-to-lets don’t benefit from. However, Quince offers investors a way into the market, the benefits and returns available. Quince is shining a light on this new way of looking at property assets and is the first to develop a diverse nationwide portfolio of holiday lets.

For more information about Quince investments please email sarah@byquince.co.uk